#LikeAGirl

Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles? The answer to these two questions should be: of course NO!

But I’m sorry because we know that the real answer is Yes, we do. Some days ago I was watching a documental about Advertising Awards. It was about the best advertisement during the year and they were all very witty and funny (publicity can be ok sometimes). Well, the fact is hat during the documental I see one of those advertisements that make you think about. It was made by Always a kind of organisation which defends women. This is the idea of Always: We want all girls to live life to its fullest potential and we’re right here to back all of you. I think this is a great organization which fights against “the delay” there are now a day in all societies. Is true that in some countries this fight have had results but we still have much more work to improve many things and there are countries where these fights only have begun. 

Anyway, the advertisement answers the first two questions. In there we can see how different people, of different ages and races, make a casting. First people are asked about the social limits that girls have in our society. Then the casting director tells them to do different activities but they have to do “like a girl”. For example, the director tells them to run like a girl. 

The results are shocking: 72% of the girls feel society limits again them! And what is more, the words “Like a girl” should have a negative meaning whatever you use it. 

When Always realize of the results is when they decided to start a social experiment called #LikeAGirl to increase the confidence changing the meaning “Like a girl” from an insult to a compliment. The campaign is encouraging all girls to break social limitations. 

I think it is one of those campaign that are worth and everybody should know about it. It is another step to approach to equality. The thing is this one are trying to change the things from the start, I mean, trying to change think in all girls that are who should fight in a future against all the “restrictions” the society puts on them by the simple fact that they are girls.